We use cookies to offer a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. By clicking accept, you consent to our privacy policy & use of cookies. (Privacy Policy)

Is Ocado share price a good buy near its all-time high?


The FTSE 100 is jubilant today, having gained more than 1.10% ahead of an important speech by Boris Johnson on reopening measures. The rebound in manufacturing and services sectors have also accelerated the momentum. At the same time, Ocado share price is in trouble today. It is the third-worst performer in the index after Hikma and RightMove. The shares are down by more than 2.9% and are trading at £1992.

Ocado market share jumps

Ocado stock price is falling even as investors reflect on some excellent news from Kantar. According to the firm, Ocado’s market share for online grocery shopping rose by 91% between mid-May to mid-June. By this growth, it means that the firm, which recently raised billions, has a market share of 1.7%.

The report said that more people in the UK have embraced online grocery shopping, with more than 5.7 million people buying their groceries online. Apart from Ocado, other big movers are Iceland, whose sales rose by 31.4%, Tesco, and Aldi. The report said:

“Customers are continuing to buy more than usual, spending 42% more per trip than in June last year at £26.37 on average.”

With Ocado share price near its all time high, many analysts have been questioning whether the firm has more room to run. They are also questioning whether more people in the UK will continue buying online after the current lockdowns are lifted. Indeed, in a speech later today, Boris Johnson is expected to provide more details about the reopening phase. In this, his administration will allow businesses like pubs and museums.

Most bulls believe that Ocado has built a strong online franchise that other companies will have challenges reaching. Most importantly, they believe that the firm has vast amount of data that will help it provide tailor-made services at a lower cost. A comparison has been made between Ocado and Costco and Amazon.

At the same time, most analysts believe that its strategic joint ventures in Europe, the US, and Canada will help drive value. In the US, the firm is building warehouses for Kroger. And as I mentioned recently, investing in Ocado share price is a good way to leverage the convertible bond opportunity.

Is Ocado stock price a good buy?

For long-term investors, we believe that Ocado stock price is an ideal buy. For one, most analysts expect that more people, especially millennials will continue to shop online. In addition, while the company has not made significant profits in the past decade, I believe that it will in the future when it slows its growth initiatives.

By investing in Ocado, you are not merely buying a retailer. In fact, the firm merged the retail business with Marks and Spencer. Instead, you are investing in the biggest technology company in the UK that has vast partnerships in some of the best markets.

Download our Q2 Market Global Market Outlook

Ocado share price technical analysis

The daily chart shows how hard Ocado share price has dropped today. At the current price of 1990p, the stock is below the open at 2071p. The price is now slightly below the 50-day exponential moving average and slightly above the 100-day EMA. The price is also along the 78.6% Fibonacci retracement level. Also, the price seems to have formed an island reversal pattern.

This means that while the Ocado stock price outlook is bullish, there is a possibility it will move below the 100-day EMA at 1938p as bears target the 61.8% retracement at 1767p. This will be a corrective wave before it continues rising.

Don’t miss a beat! Follow us on Telegram and Twitter.

More content