Upland and FIFA Partner To Bring Gamified Football Experience

Today, FIFA and Upland, a virtual property strategy game, have agreed on a multi-year cooperation deal. Thanks to this partnership, users in Upland and elsewhere may buy and sell digital FIFA assets and access game highlight videos. The partnership aims to educate fans about the inner workings of the metaverse and web3 through football. Upland is a free game that can be downloaded on iOS, Android, and the web and has no location restrictions.

What’s in the Upland FIFA World Cup experience?

Upland will join the rest of the globe in celebrating the tournament’s winner on December 18, 2022, the day of the final match of the FIFA World Cup. Fans will gain insight into how to take part in and make meaningful contributions to a community-based online setting. Educative efforts and opportunities for fans to cheer for their national team will be bolstered by the wide range of events happening in the metaverse both during and between games.

Together, Upland and FIFA will work in the largest open metaverse linked to the real world, which has more than 3 million registered accounts, to design engaging, gamified experiences. There will be a full-scale replica of Lusail Stadium built in Upland for the FIFA World Cup Qatar 2022, along with a FIFA World Cup branded village, stores, and showrooms.

Also, Upland is releasing a football-themed collection game, along with a small number of mystery packs in a variety of rarities. Logos, posters, and mascots from previous editions of the Official World Cup will also be featuring. Thus, supporters of any of the 32 participating national teams will be able to complete their digital album collections.

The more collections a user completes, the higher their fan score will be and the more rewards they will be eligible for. One of the game’s main features is the opportunity to win unique tournament souvenirs. Upland will preserve the memory of the FIFA World Cup Qatar 2022 by naming the capital city of the winning nation.