Crypto.com today announced that it has partnered with Twitch Rival to become its first Official Global Marketing Partner within the Asia Pacific region.
Twitch Rivalsis an esports tournament and competitive online event attracting both professional players and Twitch Streamers.
Crypto.com has signed a multi-year partnership agreement that will see it become the competition’s first cryptocurrency trading platform to partner with Twitch Rivals.
Twitch Rivals will assign exclusive in-stream branded segments to Crypto.com as its official marketing partner, as well as activations at Twitch events, media placements, and much more.
Crypto.com will now be able to bring the cryptocurrency market to the esports arena.
Kris Marszalek, Co-Founder and CEO of Crypto.com, said:
We’re extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports,”
Adding:
With well-over 1 billion gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.”
The two companies will unveil their partnership during the Twitch Rivals: Ultimate Challenge, Live hosted in Las Vegas on November 4, 2021. The two-day event will include LAN competitions and an IRL challenge. Crypto. Coms brand will feature in over 250 twitch broadcasts per anum across Latin America, Europe, the Middle East, Africa and North America. Crypto.com’s brand will be featured in more than 250 Twitch Rivals broadcasts per year across North America and Latin America, Europe, the Middle East and Africa as well as Asia-Pacific regions.
Head of Global Sponsorship Sales at Twitch, Lou Garate, said:
“Twitch Rivals has built a loyal and global community of next-gen fans. Through our partnership with Crypto.com, we are looking forward to continuing to create new and exciting moments to drive engagement for our passionate and tech-savvy viewers.”