Warner Music Group (WMG), one of the world’s leading music production companies, today announced a partnership with Splinterlands. The partnership will see Splinterlands, a leading blockchain game developer, help WMG artists develop play-to-earn games. Ultimately, the aim is to help artists leverage their influence and creativity to develop arcade-like games for the GameFi market.
The game will be tokenized, thus creating a new revenue stream for WMG artists. Also, the partnership comes at an opportune time when gaming has taken up half of blockchain usage, according to DappRadar.
Splinterlands is a market leader in blockchain game development and runs the wildly successful Splinterlands dApp. Splinterheads and WMG have opted to develop arcade-style gaming for this particular venture. The aim is to ensure that the games are accessible to the masses. Also, it is easier to build larger user communities using arcade-style games.
Splinterlands Co-Founder and CEO Jesse “Aggroed” Reich expressed his delight at working with WMG, describing them as a leader in the music industry. He added that the partnership epitomizes the best interactions among music, crypto, NFT, DeFi, blockchain, and gaming.
On the other hand, Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG, stated that the company was keen on ensuring that music takes center stage as the world grows into Web 3. He added that “By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space”.
About Splinterlands
Founded in 2018, Splinterlands is one of the foremost developers in the fast-rising P2E blockchain segment. The company is behind the highly successful metaverse-themed collectible card game, Splinterlands. The game has over 1.8 million registered users, out of which 450,000 are active daily users. Furthermore, it recently passed the 1 billion battle mark, a major achievement in the gaming world.
About Warner Music Group
Warner Music Group is one of the leading music production companies. It has several production labels as subsidiaries and a presence in more than 70 countries. The company has been around for more than 200 years and has built several leading songwriters and musicians. Also, the company has more than a million copyrights in its catalog.
Latest Splinterlands News Today
Splinterlands token, SPS, has gained 2.48% in the past 24 hours to trade at $0.128 at 01.20 PM GMT. The asset has been on a downtrend over the past week and has lost about 11% over that period.