NFT-centric wallet, Blocto, has announced that it will partner with Yahoo Taiwan to launch the Yahoo Taiwan NFT Store. The launch will be in March 2022 and will feature A-Hoo’ collection, Yahoo Taiwan’s official mascot. The partnership is a win-win for both companies. Blocto, being a startup, stands to gain immensely from Yahoo Taiwan’s high user traffic. On the other hand, Yahoo Taiwan will benefit from Blocto’s highly efficient and intuitive blockchain infrastructure. Also, the A-Hoo collections will be available on BloctoBay, Blocto’s NFT marketplace.
A-Hoo’, commands broad appeal in the Yahoo Taiwan universe. It is the platform’s emblematic representative, appearing on its key marketing products like stickers and delivery crates. Furthermore, the partnership with Yahoo underpins portto’s ambitious development roadmap. portto has been around since 2019 and has an enviable set of financiers, including Mark Cuban, 500 Glob and Animoca Brands. The company’s is on a mission to fusing blockchain interactions between companies and their user or customer bases.
Notably, during the ongoing crypto market slump, the NFT segment has performed substantially better than the broader token market. For instance, NFT sales hit a record $7 billion in January 2022, according to DappRadar. This is despite the wider market losing about 50% of its value over the past four months. Additionally, the increasing popularity of P2E gaming is likely to spur the NFT market further up.
For Yahoo Taiwan users, the following are the key benefits:
- Payments option: Users can purchase directly with fiat money through a fiat payment gateway. Payment by credit card will be accessible first, with additional fiat payment ways to follow.
- Affordability: Users can get premium NFT products at a lower price.
- Rewards program: holders of certain “Yahoo Taiwan NFT Store” NFTs are eligible for special prizes in Yahoo Taiwan’s points program.
“Yahoo Taiwan is making NFTs accessible to all and creating a channel where local creators can expand their venture into NFTs” stated Chen-Te Lin, VP of Taiwan E-Commerce and Regional Products, Yahoo.
About portto/Blocto
Founded in 2019 portto, is on a mission to help companies improve their interactions with users through blockchain. To do that, it employs Blocto, which is a wallet with cross-chain capabilities integrated with smart contract functionalities. Additionally, it has a DEX called BloctoSwap and an NFT marketplace, BloctoBay.
About Yahoo
Yahoo is a leading global Internet, media, and technology company with about 1 billion active users. It offers a variety of services such as email, financial market news, video feeds, sports, advertising, weather and other content across all the continents.