Yield App, a digital assets platform that seeks to bridge traditional finance and decentralized finance (DeFi), has acquired Trofi Group, a crypto platform that provides structured product strategies that can help investors capture gains in a variety of market environments. In addition, the development comes a week after the firm integrated Haven, an L1 blockchain that complements Ethereum.
How Yield App intends to leverage Trofi Group acquisition
Yield App says that rising investor demand for high-yield investment opportunities informed the acquisition. With over 30 years of experience between them, the incoming Trofi Group team comes highly qualified from the futures desks of J.P. Morgan and HSBC. It is another step forward for Yield App and its objective to bridge TradFi and DeFi, and the company hopes to put the team’s extensive knowledge to use by developing a broader set of digital wealth management tools.
As a result of the acquisition, Yield App will release “Trofi powered by Yield App,” a beta version of the investment app. Yield App’s previous crypto structured products will be available through the app in four different modalities. The products include Dual Currency, Range, Sharkfin and Target. According to the company, more products will be introduced as needed to meet customer demand.
With the Dual Currency product, investors can buy crypto at a discount through futures trading and get dividends at the same time. The Range product enables investors to generate yield while hoping that markets stay within a predetermined trading range.
The third product, Sharkfin, is aimed at those who are only moderately positive on future prices but want to earn yield by the time the product matures, thanks to a guaranteed minimum coupon. The fourth product, Target, is ideal for those who have a bullish outlook on the future price of a crypto asset and are looking to invest in something with a potentially high payout.