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Brokers and How They Affect Your Investments

A broker is a financial market platform that acts as a go-between for investors in the purchase and sale of stocks, exchange-traded funds (ETFs), and other financial instruments. Establishing a brokerage account is a prerequisite to engaging in securities transactions.

If you’re an investor, it’s up to you to determine which brokerage firm is most suited to meeting your needs. There is no way around using a broker if you want to invest in the stock market. In deciding on a broker, your investment portfolio and goals should take precedence.

Brokerage accounts: How they operate

A brokerage account is a great way to save money for your future by investing in stocks, bonds, and exchange-traded funds. You can use a brokerage account to save and invest for a specific objective, like funding a child’s college education, or you can use it to simply generate money gradually. In addition to the basic capabilities of buying and selling stocks, brokerage accounts generally include a variety of investment options.

Choosing brokers: What you need to know

When choosing the best online broker, you should prioritise the following factors:

  • Regulation/licensing: Brokers vary widely in terms of their regulatory standing and licensing, ranging from legitimately licensed businesses to those operating outside the law. Traders of all experience levels should be particularly picky when selecting an online broker, since working with someone they can put their trust in is crucial to making a profit. Some brokers have no real connection to the market and are totally detached from it. The key to increasing the likelihood of picking a broker that can help you achieve your goals as a trader is to gain familiarity with the many types of brokers available.
  • Operation style: While brokers share a common set of knowledge and expertise in the securities market, they take vastly different approaches to their jobs. There are brokers at every conceivable level in this industry. Several of the brokers will have the in-market connections and resources at their disposal.
  • Your trading needs: You should figure out what kind of broker will serve your needs and your transactions the best. This is a critical choice because the type of broker you choose will dictate the quality of service you receive, the costs associated with executing trades, and the margins between buying and selling currencies.

The other important thing you should do when choosing a broker is to see if they have a “trading desk.” This term dates back to the days of desk-based financial instrument trading and bank portfolio management, when it was common practice. These days, it’s more common to find a room full of traders and analysts than it is to see a group of people acting on behalf of a single trader. A broker with a known trading desk is generally more reliable.

What should know before you trade

  • Learn the market basics: It’s important to know the basics of the market, as you may encounter unfamiliar words. All assets and securities have their own supply and demand cycles in the market.
  • Type of trading account: You should determine the account you want to open, as not all brokers provide the same services. Based on your goals, you can then search for an online broker that can meet your demands.
  • Demo account: Use demo money to sharpen your skills and/or learn how a broker operates. You can get some experience with CFD trading by opening a demo account with some brokers.
  • Types of tradeable assets: You should create your account with a broker whose jurisdiction allows you to buy the assets you wish to buy.
  • Secure your account:  Use a 2FA or both SMS and email authentication, to keep your account safe. There is usually a simple step-by-step tutorial available from your broker to help you accomplish this.

What to look for in a broker?

  • Commissions: Over time, commissions can eat away a sizable chunk of your income. You should, therefore, pay close attention to the commission structure employed by your broker to ensure your satisfaction.
  • Brokers’ reliability and “track record”: “Track record” in this context means how well a broker has fared in the past. In the industry, the longer a brokerage has been around, the more trustworthy it is likely to be. This is not to say, however, that new brokers are necessarily unreliable. If they are competent and follow the legal regulations, then they are worth a shot.
  • Account minimums; there are many top-rated online brokers that require no initial deposit. But there are brokers who demand a hefty $500 or more from new clients as a starting capital.
  • Customer reviews: You may learn a lot about different brokers by reading reviews on one of the many review sites available online such as this one. Make sure you’re using a trustworthy system for ratings and comments.
  • Account fees: While it’s not always possible, it’s always in your best interest to keep account fees to a minimum. When withdrawing funds or securities from your brokerage account or cancelling your account altogether, you can expect to be charged a fee.
  • Broker tools and support: New investors have unique needs for customer education and trading support. Therefore, if you are a novice, you should go for an online broker with these services.  The advanced investor, on the other hand, will be more interested in the charting tools, expert analysis, and extensive corporate data available.


Brokers are essential to your success as an investor. However, the market is filled with many of them and this may create a challenge when choosing. Nonetheless, your investment needs should take precedence over any other considerations when choosing a broker. Also, ensure that you only deal with duly registered and licensed brokers for the safety of your assets.