Rivian Automotive (NASDAQ: RIVN) has had a good run in 2025, gaining about 10% yeat-to-date and its stock price has stayed on the ascending trajectory since August. This rise by the EV maker is contrasts greatly from the problems the company had in the past, and it shows that investor sentiment is shifting positively. However, investors also want to know if the stock can maintain its current upward trajectory or if it’s just a bubble.
Although there were delays and problems with the supply chain, Rivian was able to demonstrate that it could increase production at its plant in Normal, Illinois. The company has also revealed production and delivery numbers that are better than expected, which gives investors confidence that it is making progress toward its ambitious manufacturing goals.
The company’s fortunes got strong tailwinds in the second half of 2024, triggered by news of a $5 billion investment by German motor giant, Volkswagen. Also, earlier in May, the State of Illinois had announced a $872 million investment in the company to enable it expand its plant in the city of Normal.
The stock trades at $14.68 as of this writing, trading near 15-week highs. The company reported better-than-expected results for the quarter ending March 31,2025 but its weak guidance for the year will limit its upside amid trade tariff jitters. In this article, we’ll take a shot to predict the future price action of Rivian stock and determine if Rivian is a good buy at the current price.
The VW deal, which will be inform of a joint venture (JV), will see Volkswagen invest $5 billion in the EV company in phases up to 2026. In exchange, the German auto giant will access Rivian’s IP software, electrical infrastructure expertise. In addition, the two companies will work together on upbeat confidence among investors, much as skepticism remains over the company’s fundamentals.
The Volkswagen JV will see Rivian receive $ billion initially in form of an unsecured loan convertible into stock. $ 2 billion will be in form of cash and loans, and two-$1 billion investments will be advanced to Rivian in 2025 and 2026.
Also, over 70,000 units are still pending with Amazon (AMZN) for delivery of commercial vans, so there’s some revenue security there as well. Amidst all these, the revival of construction on the Georgia factory, which is expected to produce 400,000 vehicles a year by 2028, shows how scalable the project is.
Rivian is an American electric vehicle and adventure travel firm that designs and produces electric cars. It was Founded in 2009 and is located in Plymouth, Michigan. The company has attracted substantial investment from Amazon and Ford, among others, and aims to become a leader in sustainable transportation.
The production of its initial offerings, the Rivian R1T truck, and the Rivian R1S SUV, started in late 2021. In the long run, Rivian intends to provide mobile adventure gear and expand to a global market.
Rivian is also gearing up to enter the mass market. Consumers are excited about the R2 SUV coming out in early 2026, with a starting price of $45,000. Already there are hundreds of thousands of pre-orders and the per vehicle margin is expected to be positive from day one.
Next will come the R3 and R3X models, which are directed at Europe and the mainstream market. CEO RJ Scaringe has said that Rivian might have hands-free, point-to-point autonomy by 2026, thanks to high-res cameras and neural nets. This makes Rivian a viable competitor to Tesla in AI-driven mobility.
In September 2021, Rivian started delivering its R1T pickup truck. This was a massive moment for the company and an edge over its competitors like Ford and Tesla. It was the first ever completely electric pickup truck. Shortly after this feat, Rivian had a successful IPO in November 2021 at a $66.5 billion valuation. Rivian IPO price was $78, and the stock was listed as a RIVN symbol on Nasdaq.
In July 2021, Rivian closed its private funding round with a $2.5 billion investment. This round was led by corporate giants like Amazon, Ford, and D1 Capital Partners. Other participants included Fidelity Management & Research Company, along with a few other capital management firms.
Following its recent upsurge, analysts have been revising their price targets for Rivian stock. The latest such revision is by BNP Paribas analyst, James Picariello, who raised the target from $18 to $20, with an “Overweight” rating. That infers an 18% upside from the current price, signaling a strong growth potential.
Earlier in May, the company adjusted downwards its delivery guidance for 2025, from 46,000-51,000 units to 40,000 to 46,000 units. In addition, it raised its capital expenditure forecasts from $1.6 billion -$1.7 billion to between $1.8 billion and $1.9 billion.
Rivian attributes the move to the impact of trade tariffs imposed by the Trump administration. While the company manufactures the vast majority of its vehicle components in its Illinois plant, it says it is not immune to the effects of the tariffs on the broader economy. It imports parts like lithium ion batteries from South Korea and China.
However, Rivian also attributed its strong show to the sale of automotive regulatory credits worth $157 million. While the company has been struggling to return profits, its recent earning trends signal significant improvement, which augurs well for Rivian stock price outlook.
Elsewhere, in an 8K-K filing with the SEC dated April 21, Rivian revealed that it had appointed Aidan Gomez, the CEO and Founder of AI Startup, Cohere, to its Board. That signals a likely strategic shift to incorporate AI technology, in an era where autonomous vehicles are touted as the future. According to CEO RJ Scaringe, the company will prioritise autonomy on its R1T Truck and R1S SUV models.
Rivian’s Q2 2025 earnings, which came out on August 5, were better than expected. The company had $1.30 billion in revenue, beating the $1.28 billion forecast by analysts and a smaller gross loss of $206 million. Also, per-vehicle losses fell to $38,798, which means the company is saving money by retooling its Illinois facility and improving its supply chain.
Furthermore, deliveries stayed at about 13,000 vehicles, and the company kept its full-year forecast of 40,000 to 46,000 units, even though there were problems with the supply chain, such as a shortage of rare earth metals. With $7.5 billion in cash, free cash flow improved to -$400 million, giving the company a runway for several years.
Rivian entered the micromobility market in late March 2025, after spinning off its e-bike lab into a subsidiary called Also. The move was supported by a $105 million Series B investment by venture capital firm, Eclipse. Consequently, Rivian will start producing scooters and electric bikes.
That is a significant divergence from its heavy-duty R1S SUV and R1T truck, which for which it is known, and gives it access to the broader mass market. However, the business carries an underlying risk, going by the struggles experienced by major auto manufacturers like Jeep, GM, Hummer, Mercedes and Porsche.
Rivian’s poster vehicles, the R1T and R1S models, both typically cost more than $100,000. However, the company will introduce three new models R2,R3, R3X, all of which are expected to cost less than $50,000. That will expand the company’s market reach, substantially increasing its revenue base. The Normal plant is critical to Rivian’s growth plans, with its R2 and R3 models set to be produced at the plant ahead of delivery from 2026.
RIVN is trading at $14.62 as of this writing. Despite its recent gains, Rivian stock price is still about 81% below its IPO price of $78. Its momentum indicators signal a strong bullish momentum, with the 10-day Exponential Moving Average (EMA) above the 20, 50 and 100 EMAs. In addition, its daily Relative Strength Index (RSI) is at 63. However, its daily Average Directional Index (ADX) reading is at 13, signaling the weakening of the upward trend.
NASDAQ: RIVN has recovered significantly from its year-to-date lows of $10.36, and currently trades slightly above the 50-day MA price of $11.82 and the 200-day MA price of $12.59. In the near term, it needs to stay above the 50-MA mark for it to maintain its recent upward momentum. Furthermore, action above 100-day MA will be a strong buy signal, that could build the momentum to retest the YTD highs. However, a break below the support at $10.10 will signal strong bearishness.
In the meantime, I’ll keep sharing updated Rivian stock price forecast and my personal trades on my Twitter where you are welcome to follow me.
A harsh trade tariff environment will likely impact sales negatively, in which case the Rivian stock price could head lower to test the critical support level of $8.40. However, this is predicated upon the overall macroeconomic situation in the US. Also, if interest rates are lowered, the stock could go edge higher.
The recent gains in Q3 2025 have been great, but a couple things make me think that the way forward won’t be easy. It is important that the R2 launch goes well. Also, Rivian needs to stick to its manufacturing schedule and save costs if it wants the car to be a success. Any problems or delays could make investors lose faith in the company.
Rivian is still losing money, even though it has achieved positive gross profit. That trend will likely continue for the foreseeable future. The current Rivian stock price is predicated on its potential for long-term growth, not its current profitability. This makes it sensitive to market fluctuations or any signals of weakness.
With Rivian’s latest production capacity, the EV maker will produce slightly more vehicles than last year. The JV with Volkswagen will certainly play a big part in defining Rivian’s performance, with reduced losses per unit, at least until 2026 when the R2 and R3 models come out.
Furthermore, the company is still obligated to supply Amazon with 100,000 units by 2030. A successful delivery of these numbers could help prop up the company’s outlook and improve its revenues significantly. Also, expanding the Normal plant’s annual production capacity from 150,000 units to 215,00 units will come in handy.
Many analysts expect a new all-time high in US equities by 2030. Although the asset prices in 2030 could be anybody’s guess but considering the current growth of Rivian Automotaive, Inc. we can take a shot. If the company keeps adding new vehicle categories in its portfolio, then I expect the Rivian stock price to retest its IPO price of $78 before 2030. The optimal operation at the Normal plant and construction of the Georgia plant could help the company turn around its revenues and increase its capacity to take on competition from the likes of Tesla and Chinese EV models.
A lot can happen in the world till 2040, therefore, it’s very difficult to predict RIVN stock price 16 years from now. Wars, famines, recessions, and hyperinflation are like slow poison for any business. If Rivian evades all of them and keeps growing then I expect it to give Tesla a tough time by 2040. Many people are already comparing Rivian R1T with Tesla cyber truck.
Also, despite its troubles in 2024, the global EV demand is projected to grow at a compound annual growth rate (CAGR) of 23.4% from 2024 to 2032. The transition from fossil fuel-run cars to EVs has gathered traction and the momentum will likely continue picking up as governments shifts towards the “green” agenda.
Rivian stock has already plunged 90% from its November 2021 peak of $179.47. It is highly unlikely that the price can have a similar downward rally in the near future. Therefore, I consider Rivian a good investment for at least a short term in anticipation of a relief rally. Furthermore, the company has proven its ability to match sales with steady revenue growth, much as it still spends a significant portion of its earnings on production. After producing 24,337 vehicles in 2022 it produced 57,232 units in 2023 with revenues hitting $4.43 billion.
Also, while the company has been hemorrhaging funds (it accumulated losses amounting to $5.43 billion in 2023), its growth strategy seems to be working, and could help it start generating profits.
Also, it still sits in a relatively strong position, having reported $8.5 billion in liquidity, including $7.2 billion in cash at the end of Q1 2025. Furthermore, it expects to report a modest positive profit for the full year 2025, which would be a substantial improvement from the $2.69 billion loss recorded in 2024.
Rivian’s market cap has declined by about 90 percent from a peak of just over $100 billion in 2021 to about $15.48 billion as of this writing. These figures are quite unimpressive and it doesn’t help that it finds itself extending its loss-making spree in an EV market whose level of competition is tightening by the day. With new entrants from China offering lower prices, Rivian, like other US EV makers, finds itself at a crossroads.
Specifically, the company may be forced to cut prices significantly to reach the mass market, while its production figure remain relatively low, below 60,000 units per year. Worse still, its less-expensive mass-market model, the R2 SUV, won’t be ready for delivery until the first half of 2026. The company also intends to expand to external markets, which could broaden its revenue stream.
One of its key strategies in its expansion plans is the sale of the new, smaller R2 model, which is expected to be cheaper at $45,000 per unit. Rivian reported that it received 68,000 reservations within 24 hours of R2 the announcement, and expects the demand to grow to as much as a million units per year across the world.
In a surprise announcement, Rivian CEO Robert Scaringe revealed that the company will add new models, the R3 and R3X to its production line. The two will cost between $37,000-$43,000 and are expected to attract more buyers, as the company focuses on giving customers more options.
If you’re wondering how to buy Rivian stock, then you should know that it is listed on the Nasdaq stock exchange as RIVN. You can also invest in Rivian stock CFDs and derivatives on different platforms like eToro and Robinhood. The current price presents a good buying opportunity as Rivian was very overvalued at its IPO. Its IPO valuation made it even bigger than Honda and Nissan.
If you believe in Rivian’s vision and consider its technology better than Tesla, then Rivian stock at its current price could be a nice buy. However, the stop loss must be kept under January 2023 low of $15.28. The company will announce its Q4 2022 earnings on 28th Feb. A positive earnings report can send the stock price above $25, however, a significant drop in revenue could make things really ugly.
Rivian stock trades at $8.80 as of this writing. After rallying for a long period, the US equities markets are flashing signs of a potential correction, and this could increase pressure on the economy. Coupled with higher-for-longer interest rates and high inflation, Rivian sales are likely to take a hit, and this will almost certainly affect the stock price. Based on the current Rivian stock price of $8.80 and outstanding shares of 969 million, current market cap of Rivian Automotive, Inc. is $8.5 billion. At its peak, the company was valued more than $100 billion, meaning that it has lost more than 90% of its value.
You can buy Rivian stock at the current price as it has very little downside but massive upside potential. This provides a great risk to reward ratio, which investors often consider before investing in any stock. Tesla’s current market cap is $597 billion, therefore, Rivian at $18 billion market cap, seems to be a great buy.
As mentioned earlier, Rivian stock trades on the NASDAQ stock exchange, which is the second largest exchange in the world. NASDAQ trading hours are 9:30 am to 4:00 pm Eastern Standard Time and no trades take place over the weekend. Rivian is listed on the exchange under the ticker symbol RIVN.
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This post was last modified on Sep 19, 2025, 12:58 BST 12:58