Red Bull just launched its Digital Collectibles Range
In the last 18 months, as most Formula 1 races have been happening without spectators, fans worldwide have supported Redbull with profound enthusiasm while competing against other teams in the world championships.
Red Bull announced that the coming season is going to have exciting F1 cars and drivers on track.
They also announced that in collaboration with Tezos, their official blockchain partner, they have created a limited series of racing memorabilia that will be unique and exclusive for them to have, starting with Sergio Perez’s limited edition Helmet for the Mexico Grand Prix. He will wear the special helmet when racing for the first time in front of his home crowd in this week’s Mexico GP.
Red Bull will only release 1000 units that will be dropped on sweets powered by Tezos, the team’s first digital collectable, which will be available for a limited amount of time. In addition, the team said it would also give away digital collectables of Checo’s limited-edition race suit that will be worn during the Mexico City Show Run.
The team has promised to announce the release of other valuables built on Tezos, like unique one-off digital collectable pieces that will be prized treasure for many fans.
Red Bull Racing Team Principal and CEO Christian Horner said:
Red Bull Racing has always been at the forefront of innovation and technology, both on and off the track. Our first set of Digital Collectibles carries on that tradition thanks to partners like Tezos. We’re excited to be able to give fans a new, immersive and fun opportunity to get even closer to the Team by owning part of our history with some truly special pieces of team memorabilia.”
Most importantly, we’re committed to making these assets affordable and accessible for as many fans as possible. Through Sweet’s platform, which gives fans a complete environment in which to enjoy our collectables, and with our blockchain partner Tezos, we’re bringing a whole new world of Red Bull Racing to fans.”