Nike’s Web3 division, RTFKT, is about to release the company’s first physical Web3 sneaker. Drawing inspiration from the illustrious Nike Mag, the initiative seeks to merge the physical and digital spheres. RTFK, a Nike subsidiary acquired in 2021, is collaborating with its parent company to introduce Cryptokicks iRL, a line of cutting-edge footwear based on the NFTs that have become the brand’s defining footwear feature.
RTFKT and the “wearable” NFT mission
The company says that the Cryptokicks iRL is the first native Web 3 sneaker to use cutting-edge Web3 technology. The ultimate goal is to have RTFKT’s WM Chip, which links physical and digital products via the RTFKT mobile app, implanted in every single pair of Nike Web3 sneakers sold. To get your sneakers, you need at least 0.5 Ethereum, as stated on the official website (ETH).
The physical Cryptokicks are as impressive as a shoe can get. For instance, it has a lacing mechanism that adjusts the shoe’s fit to a custom, comfortable setting as soon as you begin walking. Also, the shoes have a rechargeable battery. Furthermore, the wearer can personalize the lighting effects to their liking as they walk. Also, they have an integrated M2E (Move-to-Earn) system.
The Cryptokicks iRL sneakers will drop in four different colourways: Blackout, Ice, Stone, and Space Matter. The sneaker release is capped at 19,000 units, and its distribution across colourways is up to collectors. From December 12-16, Lace Engine NFT holders can buy a pair of Cryptokicks iRL sneakers with their tokens.
RTFKT is marketing the sneakers as non-fungible tokens (NFT) that can be exchanged for physical sneakers. Anyone who isn’t an NFT owner can enter a raffle on the RTFKT website between December 7 and December 9. If the initial sale doesn’t sell out all the pairs, they can buy any that are still available on December 14.