The Ultimate Fighting Championship (UFC) has announced a partnership with VeChain Foundation. As a result of the agreement, VeChain will become the first official Layer-1 blockchain of the UFC. In addition, the blockchain will have unprecedented access to and integration with key UFC assets. They include broadcast rights, in-arena promotion, and original content distributed throughout UFC social media channels and live events themselves. The cooperation will begin on June 11th, 2022.
What’s in the UFC deal?
VeChain will gain access to premier UFC assets now that it is the official Layer-1 Blockchain partner. First, the UFC’s fighter rankings have been renamed “UFC Rankings Powered By VeChain.” This will allow VeChain to be televised during some of the most important UFC events. It will also have unprecedented access to UFC facilities like APEX and the Performance Institute, which will allow it to create once-in-a-lifetime events and activities for VeChain’s customers.
UFC’ s Senior Vice President of Global Partnerships, Paul Ascensio, stated,”VeChain is a globally recognized leader in blockchain technology, and we couldn’t be happier to welcome them as an Official Marketing Partner of UFC.
The UFC’s worldwide reach will allow VeChain to reach 900 million households in more than 175 countries. Also, the partnership comes with a slew of activations designed to draw attention to the brand. All UFC events including Dana White’s Contender Series will feature VeChain in the Octagon. In addition, VeChain will be heavily promoted at all UFC events, including the UFC Fight Deck through branding. As part of the partnership, VeChain will produce original content involving UFC fighters. UFC will promote these content through its social media and digital networks.
The UFC partnership underlines VeChain’s growing scope in institutional applications of its blockchain technology. Governments and institutions across a wide range of industries and verticals have begun using VeChain’s blockchain technology. Strategic partners like PwC and DNV have been instrumental in helping to build a number of alliances for VeChain, which has strong autonomous development capabilities.