- B&M shares jump after FY25 revenue rises 3.7%. Can the UK discount retailer push beyond £3.20 or is a pullback looming?
B&M European Value Retail (LSE: BME) surged above £3.06 after reporting a 3.7% rise in FY25 revenue, sparking optimism across UK retail investors. The upbeat figures come despite a tough economic backdrop, with cost-of-living pressures still weighing on household budgets.
Shares jumped sharply on the news as value-focused retailers like B&M continue to attract shoppers looking for affordability during inflationary times. But with macro uncertainty still in play, can this rally continue — or is it a temporary lift?
BME Stock Analysis: Rebound Breaks Above £3, but Momentum Slows
B&M shares have broken out of their March range, now trading above £3.00 for the first time in over a month. The rally has been supported by strong earnings and improving investor sentiment toward UK discount retailers.
However, early signs of exhaustion are showing, with price action pulling back slightly from today’s highs near £3.20.
B&M Share Price Technical Outlook
- Current Price: £3.06
- Immediate Resistance: £3.20 – Intraday high
- Next Resistance: £3.40 – Gap-fill from February
- Support Zone 1: £2.93 – April breakout level
- Support Zone 2: £2.80 – March consolidation zone
Final Verdict: UK Bargain Retailer Rallies, But Key Test Ahead
B&M’s revenue beat reinforces its position as a recession-resilient retailer in the UK market. The technicals support further upside, but a strong close above £3.20 is needed to unlock the next leg toward £3.40.
If the price stalls, traders should watch for a retest of £2.93 as a potential entry point. For now, momentum favours the bulls — but only sustained buying will decide whether this is a short-term pop or the start of a larger trend.