- While customers are still digesting the June price hikes, Apple investors are upbeat on the heels of a massive foldable devices order.
Apple Inc. (NASDAQ: AAPL) has shown strong momentum recently, finishing higher in four of the last five trading sessions. A nearly 5% increase in the most recent session pushed the stock above $308.
This move follows a period where Apple lagged behind the broader market, gaining 9% in the first half of the year compared to the Nasdaq’s 15% rise. We discuss what’s propelling the gains and what it tells us about the company’s outlook.
What’s Fueling the Rise?
The recent price movement is linked to specific production reports. Apple is preparing to release at least five new iPhone models between late 2026 and early 2027. Additionally, the company has reportedly increased its orders for foldable device components, asking suppliers to prepare for approximately 10 million units this year, up from previous estimates of 7 to 8 million.
Total production for 2026 is projected to exceed 220 million units. On the legal front, the U.S. Supreme Court has agreed to hear Apple’s appeal in the Epic Games case, which may reduce immediate regulatory uncertainty.
Is This Upsurge Sustainable?
While a 5% jump in a single day is impressive, its staying power depends on how the company handles ongoing global challenges. There are real cost pressures right now, including a memory chip shortage serious enough that Apple might look at blacklisted Chinese suppliers to keep things moving. These high costs for memory and storage are exactly what led to those unpopular price increases in June.
The Mac and iPad price hikes that worried investors a week ago are still there, just overshadowed by the more exciting foldable news. The stock’s ability to hold these gains likely depends on Apple delivering its promised devices on time, and margins staying strong even as component costs rise.
Has the Outlook Changed?
Market analysts are broadly constructive, maintaining a “Moderate Buy” consensus with an average price target hovering around $314.85. The institutional enthusiasm is clear. Morgan Stanley has pinned a bolder $360 price target on the stock, pointing out Apple’s resilient margin-defense strategies and a clear path to exceeding 250 million iPhone shipments by fiscal year 2027 if foldable demand holds.
Institutional analysts maintain a generally positive outlook, with a consensus Moderate Buy rating and an average price target of $314.85. Morgan Stanley has set a target of $360, based on Apple’s ability to defend its margins and the potential to reach 250 million iPhone shipments by 2027.
Wedbush is even more aggressive with a $400 target, citing Apple’s strong pricing power with its loyal customers. The next big test will be the earnings report on July 30, which should clarify if this rally is a real shift or just excitement over hardware that hasn’t been released yet.
Reports that Apple is ramping foldable iPhone production to 10 million units and planning five new iPhone models through 2027 boosted sentiment.
Yes, Apple is reportedly exploring blacklisted Chinese chipmakers for supply, showing the underlying component crunch hasn’t been resolved despite the rally.
Apple’s fiscal third-quarter earnings report on July 30 should clarify whether current momentum reflects durable growth or short-term speculative excitement.
