Binance Labs Reveals $4 Million Investment in Ultimate Champions

Cryptocurrency exchange Binance has invested $4 million in the Web3 sports game platform Ultimate Champions through its venture capital and accelerator arm, Binance Labs. Ultimate Champions plans to invest the money it has received on expanding its community, creating new games, and forming new sports alliances. The BNB Chain will host the Ultimate Champions platform, which allows users to participate in free fantasy sports games.

Ultimate Champions and Its Web3 gaming growth plans

Ultimate Champions is a free-to-play, multi-league fantasy sports platform that uses NFTs to showcase officially licensed digital cards. Collecting, trading, and owning officially sanctioned player cards as NFTs are all options available to players. Players will be able to ramp up their involvement with their favourite teams and receive exclusive in-game rewards when the game arrives on the Binance Fan Token Platform.

Beyond utilizing digital collectables as a method of increasing player-to-gamer interaction, the game also allows for player-centric gaming and cashless onboarding. This mechanism not only makes blockchain gaming more widely available but also enables fans to interact with their favourite teams in more dynamic and long-lasting ways.

In its first iteration, the game launched in April 2022 with a primary emphasis on football. The platform included improved gameplay and a simple user interface, with users taking on the role of sports club managers. More than 45 European football clubs from nine different divisions have joined forces with the team. These clubs include Arsenal F.C., VfL Wolfsburg, Stade de Reims, and more.

Next year, Ultimate Champions will enter the fantasy basketball market thanks in part to a new exclusive partnership with EuroLeague, Europe’s preeminent professional basketball management firm. The creators of the project hope that in the not-too-distant future they will be able to attract an even greater number of teams. Also, they intend to broaden the scope of their offerings to include additional sports.