Leading crypto wallet MetaMask, has teamed with Ramp, a fintech company that specialises in bridging the gap between cryptocurrency and the traditional financial system, to incorporate Ramp’s on-ramp services into the wallet’s mobile app. The goal of the collaboration is to improve the ways in which customers transition between traditional financial services and the rapidly growing cryptocurrency market.
Why the partnership could be disruptive
The average consumer of financial services has a more difficult time entering the digital asset market. This has led to the misconception that this market is only favourable for tech enthusiasts and seasoned members of the crypto ecosystem. Together, Ramp and MetaMask are fighting this perception by promoting democratisation of the market and enhancing accessibility.
Ramp is designed to make it easier for people to move between the traditional fiat and crypto environments. The collaboration with MetaMask will see all of Ramp’s handy features available to more than 100 million MetaMask users in over 150 countries. It also paves the way for a wide variety of blockchain applications, from DeFi projects to immersive Web3 gaming experiences, by providing users with a seamless transition from fiat currency to digital assets utilising MetaMask.
Ramp is a shining example of how simple crypto-fiat exchange can be, with support for everything from bank transfers to digital payment platforms. In addition, plans are in the works to include Ramp’s premier offboarding services into Metamask’s cryptocurrency wallet. The goal of this action is to facilitate the movement of users from crypto assets to traditional ones, thus connecting the centralised and decentralised financial systems.
To bridge the gap between centralised and decentralised finance, on-ramps that are seamless, secure, and user-friendly are crucial. The partnership would cement web3’s place in the traditional financial ecosystem by introducing decentralised finance (defi) into the lives of consumers through the incorporation of Ramp into the leading self-custody wallet.