Nike Stock Price Soars On Earnings Beat, China Divestment

Summary:
  • Nike stock price momentum is upbeat after posting impressive earnings beyond analysts' forecasts, and its guidance is similarly upbeat.

Nike stock price rose by as much as 18% in early trading on Friday, with investors putting their weight behind the company after it posted forecast-beating results. The company reported an EPS of $0.14, beating the forecast figure of $0.11 in the first quarter of the year. In addition, its revenues came in at $11.1 billion, beating analysts’ median forecast of $10.7 billion.

Despite the 12% year-on-year decline in revenue, investors are upbeat on the company’s prospects as the earnings were better than the forecast decline of 15% for the quarter under review. On the downside, the company cited a tariff-induced $1 billion headwind, which it says will be offset by price hikes and supply chain diversification . The diversification strategy will include reducing the share of US-bound inventory from China to single digit percentage from 16%.

Overall, the management gave an optimistic forward guidance, taking a contrarian posture to most analysts’ forecasts. While still expecting continued pressure on margins in the first half of FY2026, it expects better performance in the second half.

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The sportswear giant says it intends to liquidate its old inventory in the next two quarters- a strategy that could bring it substantial inflows. Also, it will shift its focus to multi-channel inflows with a strong digital push. Furthermore, Nike (NYSE: NKE) will integrate greater attention to performance sportswear, including specialty models like women’s wear.

Nike Stock Price Prediction

Nike stock price pivot mark is at $71.90 and the upside looks likely to continue above that level in the near-term. That momentum will likely meet initial resistance at $74.25. An extended control by the buyers will break above that level and potentially test $76.00.

Alternatively, going below $71.90 will invite the sellers to take control. That will likely see primary support level established at $69.90. Breaking below that level will invalidate the upside narrative. In addition, a stronger momentum could push the stock lower to test $68.00.