- Through its Be The Boss platform, Playnance is enabling users to own Social Casinos for as little as $1 and monetize more than the traffic.
Playnance, a Web3 infrastructure and consumer platform company, is growing its Be The Boss global partner program via its Web3 social gaming platform, PlayW3. The Be The Boss program is live around the world, with over 1,500 partners running platforms already. This program enables users to seamlessly and easily launch a branded Social Casino platform without needing any technical skills.
Unlike typical affiliate programs, Be The Boss gives real platform ownership, not just traffic income. Every partner, known as a “Boss,” runs an entire Social Casino experience that is entirely supported by Playnance’s in-house blockchain technology. Platforms go live instantly after activation, freeing up partners to concentrate on community expansion, interaction, and distribution.
Playnance handles all the tech, support, and payouts through PlayW3, which keeps things simple. The Be The Boss program has paid out over $1.9 million to Bosses so far. There’s a $250 million partner pool to support long-term income as the network gets bigger.
Pini Peter, CEO of Playnance, said: “We believe access to digital opportunity should not be limited by capital or technical barriers. Be The Boss was built to make platform ownership accessible and practical, allowing creators and communities to operate real digital businesses from day one.”
How Be The Boss Operates
PlayW3 shares 50% of revenue with partners and sends daily payments directly to their wallets. For just $1, partners get a live platform and can start earning right away. This low entry cost shows how digital business is changing. Now, anyone can own a digital business, not just those with lots of money or tech skills.
Each Boss platform helps spread the PlayW3 ecosystem, bringing in communities and users. The network grows as more Bosses launch platforms. Each platform offers access to over 10,000 social casino games, prediction markets, sports events, and more.
The G Coin token is central to the ecosystem, powering activity and rewards. As more Boss platforms go live, PlayW3 activity increases, boosting G Coin usage. This creates a cycle where partner growth expands distribution, user activity drives token demand, and token-powered rewards keep people engaged.