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Boohoo Share Price Tumbles, But There’s A Catch

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Archived Article This article was published more than 5 months ago. The market data, prices, forecasts, and analysis were accurate at the time of publication but may have changed since then. Please use this article for historical reference only and refer to our latest content for current market information.

Summary:
  • Boohoo Share Price: LON: BOO char shows that the price has failed to breakout above the $55.78 resistance once again.

Boohoo (LON: BOO) share price is having a very volatile day. The stock opened higher on Tuesday and surged to 57.78p before having a major correction. At the time of writing, shares of Boohoo UK are trading at 54.58p after losing 1.52% today. Our analysis reveals that the bears are clawing back in after a massive rally.

Most UK shares showed a positive price action during the first trading session after the Easter holidays. The benchmark FTSE 100 index also gained 15 points today and was up 0.18%. Nevertheless, Boohoo shares failed to join the rally and remained red till press time.

Boohoo Group PLC Appoints New Deputy Chairman

Recently the UK-based online fashion retailer Boohoo Group PLC has appointed Alistair McGeorge as its independent non-executive director. Alistair will succeed Brian Small as a deputy chairman of the group with effect from March 31.

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The appointment comes at a time when the firm’s major shareholders are not happy with the company’s top executives rewarding themselves with big bonuses. The company’s CEO, John Lyttle, is expected to bag $50 million once the proposed changes in growth strategy take effect.

Boohoo Share Price Fails To Breakout

The LON: BOO chart reveals a very critical resistance that the shares are attempting to reclaim. This is the 55.78p resistance which has resulted in multiple rejections in the past few months. This was previously a major support which has now turned into a resistance. A reclaim of this level will make Boohoo share price forecast extremely bullish.

A weekly closure below the 55.78p level will mean a failed breakout attempt. In such a scenario, a retest of the 200-day moving average will be on the cards once again. The 200 MA currently lies at 47.95p on the daily chart.

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Boohoo share price chart
LON: BOO Chart