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Bitget Rebranding to Enable Users to “Trade Smarter”

Leading cryptocurrency derivatives and copy trading platform, Bitget, has now revealed a new name and logo. The company has unleashed a new logo, which is based on the company’s “Trade smarter” philosophy. The new philosophy emphasises Bitget’s commitment to providing its customers with simple yet powerful tools to ensure their financial safety and success in the future.

Rebranding to changing times

Bitget, which launched in 2018, has established itself as a leading cryptocurrency exchange in the world thanks to its specialty Copy Trading services. The company says that its new branding will take a “subtractive” approach, starting with the “tails” of the arrow in Bitget’s logo. The streamlined visual highlights a sense of direction to aid users in identifying their own trading vector that coincides with their investing objectives.

Bitget’s recent actions are in line with its ‘Trade smarter’ philosophy and come following integration with Bitget Wallet, which enabled it to hit the 20 million registered users milestone. The company has also revealed that in the next six months, both its mobile and desktop versions will receive an entirely new design. This is part of its effort to make trading easier and more streamlined, and the company sees it as key to modernising its visual brand.

Bitget’s industry-leading copy trading feature and forthcoming AI-powered products are prime examples of the exchange’s rebranding vision and objectives. Bitget says its core objective with these additions is to shake up the trading industry and make things better for all traders. The exchange plans to keep improving its interface and releasing new user-friendly features, such as those powered by artificial intelligence, to help investors make more informed trading decisions.