ACY Securities, a leading Australian forex and CFD broker, promoted Alla Darwish to become the managing director for MENA region.
Alla Darwish promoted
In a statement, ACY Securities said that Alla Darwish will become the head of its Middle East and North Africa (MENA) region. The elevation is part of the company’s desire to gain market share in one of the fastest-growing regions in the world.
Alla Darwish has more than 15 years of experience in the forex industry. He started his career as a sales trading manager at APEX FX Trading and then moved to Vantage FX, where he became the senior manager of sales and trading for APAC and MENA regions.
After that, Alla Darwish joined AD & AD as the director of sales trading and marketing followed by IFGM and HYE Marketing. He joined AYC Securities in 2019 as the head of sales and marketing for MENA.
Alla will be responsible for growing business in one of the fastest-growing markets for forex and CFD brokers. He will also be expected to provide growth for the company’s trading and fintech solutions. It recently launched Zerologix, a social sharing charting platform.
His promotion came at a time when ACY is seeing strong growth and taking market share in key markets. A month ago, the company decided to open a new office in Melbourne. At the same time, the company is consolidating ACY and Zerologix into one company known as ACYLogix.
ACY has also been boosting its marketing budget in a bid to capture market share. It partnered with Tim Cahill, a soccer legend who is now its global ambassador.ACY offers over 2,200 trading instruments such as forex, CFD, commodities, and shares. Other companies have also made some executive changes. ATFX recently announced its new head of institutional sales.