Unity Stock Price Eyes 14% Downside Amid A PR Disaster

Summary:
  • Unity Stock Price Forecast : NYSE: U is looking very bearish after breakdown below $38.5 support. Bears may target $31.5 in the coming weeks.

Unity (NYSE: U) stock price plunged on Wednesday after the video game engine developer announced a runtime fee. This news was not received well by the stockholders, and the shares plummeted by 5.5% on Wednesday. On Thursday, Unity shares opened lower, but the candle turned green as the buyers stepped in. The stock was down 1.22% till press time.

Unity is not having the best of times. Earlier in August, the developer announced a $0.51 loss per share for Q2. The company also announced $533.5 million in revenue, up from last year’s $297 million. As a result, the stock plunged 24%.

Unity’s Developer Fees Receive Harsh Response

Unity Software has come up with a way to break its unprofitable curse. The gaming engine developer will impose fees on game developers after they earn a certain amount of revenue. This move was not received well on social media. Many stakeholders argued that the small fee would negatively affect the game developers.

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Last week, the president of Unity Software, Tomer Bar-Zeev, made headlines after he sold 37,500 Unity shares in the market. The shares sold amounted to $1,404,652. According to the filing with the SEC, the president holds around 6 million shares of Unity software in his custody. Unity stock currently sits 24% below its yearly high of $48.6.

Unity Stock Price Prediction

The chart for NYSE: U shows the price trading inside the $32-$47 price range since May 2022. A deeper analysis of the chart reveals that the price retested the $47 range high several times but was unable to gain strength above the key level.

Unity stock price forecast is looking very bearish after a breakdown below the range mid of $38.5. Bears are expected to target the range low of $32 in the coming weeks. The price is likely to find some form of support at the 200 MA level, at $34.13. The only way to avoid this outlook is to reclaim the $38.5 level.

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Unity stock price chart
NYSE: U Chart