- World of Women (WoW) emerged as a vision from celebrated digital artist Yam Karkai to ensure greater representation of women in the next era of the web.
London, UK — 4th June, 2025 — Vi Powils didn’t wait for Web3 to include women—she helped build it. Now, as the newly appointed CEO of World of Women (WoW), she takes on one of the most visible leadership roles in the space with the potential to reshape how women lead across technology and culture.
A crypto native since 2012 and one of the few leaders in Web3 with deep fluency in both capital markets and community-building, Vi joins WoW at a pivotal moment. Her appointment signals not just a leadership change but a strategic evolution for the brand. She most recently served as director of business development at Pudgy Penguins, where she helped scale the project to a $1B+ valuation, creating a unicorn and one of the blockchain sector’s most successful and beloved properties.
“I’m proud to lead World of Women into its next chapter,” said Vi. “WoW didn’t just launch a collection—it lit a fire. It brought people together, built a global family, and proved that art with purpose can change lives. Now we get to turn that spark into something lasting: a family, a sanctuary, a place where dreams take off—and no one chases them alone.”
Vi brings a rare blend of strategic insight and creative instinct, honed over more than a decade advising hedge funds and major family offices, co-founding startups, and guiding some of the space’s most recognizable cultural properties. As a serial entrepreneur who has guided multiple startups through critical growth phases, she knows how to transform vision into reality. Under her leadership, WoW will debut a slate of new products, partnerships, and community-centered initiatives to accelerate WoW’s influence, making it a project worth watching in the months ahead.
“This is a moment in time for a revolution, and World of Women is leading it. They’ve built something that goes beyond art or community—it’s a platform where women reshape Web3. As part of the Tezos ecosystem, WoW has everything needed to turn this cultural moment into lasting change,” said Katie Hegarty, Chief of Staff at Trilitech, a development hub for the Tezos ecosystem, and a Non-Executive Director at World of Women.
With its hallmark NFT collection achieving over $400 million in trading volume, partnerships with global leaders like Mastercard, Samsung, and Michelin, and more than $2 million donated to causes supporting women and artists, World of Women has already set an impressive track-record. Under Vi’s leadership, that foundation will grow into something even greater—scaling the brand’s influence, expanding its reach, and deepening its commitment to empowering the next generation of builders.
“This is just the beginning,” Vi concluded. “It’s not a reset, it’s a rise. We’re becoming the engine and fuel for the next generation of dreamers.”
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Vi Powlis, WoW CEO, is available for interview
About WoW
World of Women (WoW) emerged as a vision from celebrated digital artist Yam Karkai to ensure greater representation of women in the next era of the web. WoW’s iconic PFP generative art collections, World of Women and World of Women Galaxy, have hit historical milestones, achieving over $400m in total trading volume and a record-setting sale at Christie’s Evening Sale by a woman artist. Web3’s largest mission-driven brand, WoW has donated over $2m to charitable causes, supported over 500 artists through its fund, and has achieved art world credibility and mainstream success through brand partnerships with Billboard Magazine, Hasbro, Mastercard, Sephora, Michelin, FC Barcelona, LVMH’s Cloudy Bay, Samsung and more. WoW is represented by Guy Oseary, whose roster includes Madonna, U2 and the Bored Ape Yacht Club.
About Tezos
Tezos is an open-source and energy-efficient blockchain designed to empower institutions, developers, and businesses and facilitate value transfer in a digital environment. It is designed for the scalable deployment of decentralized applications. As one of the first Proof of Stake blockchains, Tezos is globally supported and valued for its strong governance, long-term upgradability, and smart contract capabilities. For more information about Tezos, visit http://www.tezos.com.
Media Contact
Eoin McGinley
Head of PR, Trilitech