- Through this collaboration with Binance Pay, the secure and seamless crypto payment solution from Binance, and the Swiss fintech DFX.swiss.
August 14th, 2025 — Swiss shoppers can now pay for everyday groceries using stablecoins and other cryptocurrencies, thanks to a new partnership between SPAR, Binance Pay, and DFX.swiss.
Through this collaboration with Binance Pay, the secure and seamless crypto payment solution from Binance, and the Swiss fintech DFX.swiss, customers can now pay with cryptocurrency at over 100 SPAR stores across Switzerland. This marks the first nationwide rollout of a crypto payment system in Swiss grocery retail. The rollout is already scaling across the SPAR network, with over 300 locations set to support crypto payments in the coming months.
The integration allows customers to pay instantly with over 100 supported cryptocurrencies, including popular euro- and dollar-backed stablecoins, with no gas fees, directly through the Binance Pay app. Payments are settled in Swiss Francs (CHF) or any other currency via DFX.swiss integration.
André Scherrer, Managing Director SPAR Switzerland: ”Smart wallet payment solutions such as those offered by DFX in combination with Binance Pay will be the future: customers are increasingly asking for them, and merchants save around two-thirds of commission fees compared to card payments.”
This initiative comes amid growing global demand for stablecoins and digital payment solutions. Switzerland, long recognized as a global crypto hub, is now taking a major step forward in expanding everyday, real-life crypto adoption beyond institutional finance and into the consumer retail space; making it easier than ever for Swiss residents and international visitors alike to use digital assets in daily life.
Jonas Juenger, Regional Director for Binance: “As crypto payment adoption continues to grow, we’re proud to see our technology support such a trusted and widespread retail brand like SPAR. This collaboration shows how crypto is becoming part of everyday life – including grocery shopping in supermarkets – and highlights the powerful synergy between traditional retail and digital payment solutions, offering an enriched shopping experience. It’s proof that crypto isn’t just for traders or institutions, it’s for everyone.”
At the checkout, shoppers can complete the transaction just by scanning DFX Swiss’s “OpenCryptoQR” using the Binance Pay app. The payment is processed instantly in the chosen cryptocurrency, including euro- and dollar-backed stablecoins. DFX.swiss then facilitates the conversion to CHF or any other fiat currency, ensuring SPAR receives the full payment in fiat.
Cyrill Thommen, founder of DFX.swiss: “We believe crypto payments should feel as natural as any other form of payment, and this partnership makes that vision real. Our mission is to connect the world of digital assets with everyday transactions, and we’re proud to power one of Switzerland’s most established retail networks in this transformation.”
With this integration, grocery shopping becomes one of the most accessible real-world use cases for crypto payments in Switzerland to date. SPAR’s diverse customer base can now take advantage of a frictionless crypto payment experience, all while retailers continue to operate with the same financial infrastructure they know.
Cyrill Thommen, founder of DFX.swiss: “We believe crypto payments should feel as natural as any other form of payment, and this partnership makes that vision real. Our mission is to connect the world of digital assets with everyday transactions, and we’re proud to power one of Switzerland’s most established retail networks in this transformation.”
About SPAR
SPAR Group Switzerland, headquartered in Gossau SG, acquired the SPAR license from SPAR International for the whole of Switzerland in 1989. Since April 2016, SPAR Group Switzerland has been a subsidiary of the South African SPAR Group Ltd. SPAR Group Switzerland includes 250 SPAR neighborhood stores, SPAR Express convenience stores, and SPAR mini, as well as 11 TopCC cash & carry wholesale markets. One-third of the SPAR neighborhood stores are company-owned branches, while the other two-thirds are run by independent retailers under a franchise system. SPAR also supplies independent maxi/// retailers and other customers. The SPAR Group employs over 2,200 people (full-time equivalent), including 200 apprentices. SPAR focuses on neighborhood grocery stores with friendly, knowledgeable staff. The stores offer a wide range of products, with a large selection of fresh, local, and organic goods at attractive prices.
The headquarters of SPAR International is located in the Netherlands. SPAR operates in 50 countries under a licensing system, making it the largest voluntary retail chain, with around 13,900 supermarkets and total sales of 47 billion euros. SPAR was founded in 1932 in the Netherlands. The name means “fir tree” in Dutch, which is reflected in the SPAR logo.
About Binance Pay
Binance Pay is a seamless, borderless, and secure cryptocurrency payment feature on the Binance app, allowing users and merchants to pay, send and receive crypto worldwide without incurring gas fees. With support for over 400 cryptocurrencies, it caters to more than 45 million users and 32,000 merchants. Trusted by over 280 million people across 100+ countries, Binance stands as the world’s largest cryptocurrency exchange by trading volume and registered users.
About DFX.swiss
DFX AG is a Swiss financial services provider offering innovative payment solutions that bridge the gap between fiat and crypto. DFX empowers both individuals and businesses to have full control over their digital assets. As an open-source platform for decentralized financial solutions, DFX stands for transparency, security, and accessibility. With a clear focus on innovation, DFX is reshaping the future of finance and making digital assets accessible to everyone.
This includes Open CryptoPay, a payment standard introduced by DFX that enables crypto payments directly at the point of sale. The standard is already in use at SPAR Switzerland and aims to bridge everyday life with the world of cryptocurrencies.