KuCoin, a leading global crypto platform built on trust, has made a bold entry into the world of professional sports with an eight-figure global partnership with golf icon Adam Scott for 3 years. The deal appoints Scott as KuCoin’s first-ever Global Brand Ambassador, marking a milestone move that combines the prestige of golf with the rising influence of digital finance.
Amid the industry’s shift toward tokenization, greater regulatory clarity, and next-generation DeFi, KuCoin is strengthening its global presence by partnering with world-class ambassadors who embody its vision of trust and innovation.By aligning with Adam Scott, a Masters Champion and one of golf’s most respected figures, KuCoin signals its ambition to break new ground and connect with audiences through a sport known for precision, discipline, and trust.
For KuCoin, the collaboration is not just about visibility but also about shared values. The company highlights parallels between its own mission and Scott’s career: Integrity and Trust, Precision and Reliability, and Resilience and Innovation.
Scott himself is no stranger to high-profile brand partnerships. His new role with KuCoin extends that tradition into the fast-evolving world of cryptocurrency.
“It is an honour to partner with KuCoin as their first Global Brand Ambassador. I firmly believe that cryptocurrency will play an important role in the future of finance, and I am personally interested in how it empowers people worldwide. I am looking forward to working closely with KuCoin as we build something special together.”
KuCoin CEO BC Wong emphasized the strategic significance of the move:
“This partnership with Adam Scott marks KuCoin’s first official crossover into sports. His reputation, resilience, and consistency make him the ideal partner as we expand our global horizons. We are proud to welcome Adam Scott into the KuCoin family.”
The eight-figure agreement between KuCoin and Scott sets a precedent in the intersection of crypto and golf, positioning both sides for broader global exposure. For KuCoin, it’s a statement of intent: to reinforce its image as a trusted, reliable, and innovative exchange, while for Scott, it represents another chapter in a storied career of aligning with brands that embody excellence.
As crypto continues to seek mainstream acceptance, the KuCoin–Scott partnership could serve as a case study in how digital finance and traditional sports converge under the banner of trust and global recognition.
About Adam Scott
Adam Scott is one of the most accomplished and respected golfers of his generation. Born in Australia, Scott turned professional in 2000 and quickly made his mark on the international stage with his trademark smooth swing and unwavering consistency. He reached the pinnacle of the sport in 2014, becoming World No. 1, and has earned more than 30 professional victories worldwide — including his historic triumph at the 2013 Masters Tournament, where he became the first and only Australian ever to win the coveted Green Jacket.
A model of longevity and resilience, Scott has competed in 97 consecutive major championships, a rare milestone that reflects both his elite performance and enduring presence at the highest level of golf. Beyond his on-course achievements, he is admired for his professionalism, integrity, and calm under pressure, making him a role model for athletes around the world.
Throughout his career, Scott has partnered with iconic global brands, underscoring his reputation for excellence, trust, and stability. Today, he continues to inspire fans worldwide, balancing competitive goals with mentoring the next generation and giving back through his foundation.
Learn more: https://www.adamscott.com/
About KuCoin
Founded in 2017, KuCoin is a leading global crypto platform built on trust, serving over 41 million users across 200+ countries and regions. With established recognition for its reliability, the platform leverages cutting-edge blockchain technology, robust liquidity solutions, and advanced user account protections to deliver a secure trading environment. KuCoin offers access to 1,000+ digital assets and solutions including Web3 wallet, Spot and Futures trading, institutional services, and payments. Recognized by Forbes as one of the “Best Crypto Apps & Exchanges” and a “Top 50 Global Unicorn” by Hurun, KuCoin holds SOC 2 Type II and ISO 27001:2022 certifications and committed to security, compliance, and innovation under the leadership of CEO BC Wong.
Learn more: https://www.kucoin.com/