September 14, 2025 – Fightfi, the company behind Fight.ID, a Web3-enabled platform designed for combat sports fans and athletes, has announced an expanded partnership with UFC, the world’s leading mixed martial arts (MMA) organization. The collaboration aims to enhance UFC’s digital fan engagement through the continued development of blockchain-powered products and experiences.
Fight.ID, an official partner of UFC Strike digital collectibles, utilizes blockchain infrastructure to bridge the gap between UFC’s global fanbase and the growing ecosystem of Web3 users. The company’s roadmap includes the development of a digital identity and loyalty system, a prize pool mechanism to support additional fighter bonuses, and a line of premium merchandise exclusive to the Fight.ID ecosystem.
To support the next phase of its platform, Fight.ID has closed a new funding round. Institutional participants include Anthos Capital, Aptos Foundation, Aquanow Ventures, Blockchain Coinvestors, Fabric VC, Jupiter, and Memeland. The round also includes angel investors from the sports and entertainment industries. Notable backers include UFC athletes Gilbert Burns, Josh Emmett, Dan Ige, Vicente Luque, Eric Nicksick, Alexandre Pantoja, and Gregory Rodrigues. Additional investors include Craig Kallman, Chief Music Officer at Atlantic Music Group; NBA veteran Baron Davis; NFL Pro Bowler Cam Jordan; and Yat Siu, Chairman of Animoca Brands.
Proceeds from the round will be used to build a range of digital products incorporating Web3 functionality such as digital asset ownership, programmable rewards, and enhanced user interaction. These offerings will align with the Fight.ID platform’s core guiding principles: Fight Fair, Fight Together, Fight Through, and Fight Forever.
“UFC has always embraced an innovation-first mentality. James and his team have proven to be a dynamic and innovative partner for us, and we are extremely excited to support the Fight.ID ecosystem over the next several years,” said Grant Norris-Jones, Executive Vice President, Head of Global Partnerships at TKO.
Fight.ID’s team has been involved in UFC’s digital collectibles development over the past three years. The new collaboration will expand the scope of this work to engage a broader segment of the combat sports community.
“As our world continues to become more digitally enabled, there is no better time than now to invest in blockchain projects. There’s also no better time to become a UFC fan as MMA continues to capture our cultural zeitgeist,” said James Zhang, Co-Founder and CEO of Fight.ID. “As fight fans, we have long admired UFC’s grit and innovation. Over the past three years, our teams have developed incredible trust and collaboration behind building UFC’s official digital collectibles. It’s time now to expand our offerings to invite all fight fans to join the tribe of digital ownership.”