- Over $80 million worth of travel bookings were paid with crypto on Travala in 2024 — up from $45 million in 2023.
Binance Pay and Travala.com today released new data showing explosive growth in crypto travel adoption, with 2024 marking a record year for crypto-powered bookings. Ahead of Bitcoin Pizza Day, the two platforms highlight the rise of a new class of traveler: digital-first, high-spending, and loyalty-driven.
The first crypto travel booking on Travala took place on July 20, 2018 — a hotel stay paid with AVA tokens. That quiet moment marked the beginning of something much bigger: the emergence of a new type of traveler. Soon after, early adopters began embracing crypto as their default way to explore the world. As Gilles, a millennial crypto traveler from France who started booking with crypto in 2019, put it: “Crypto travel is your ticket to freedom. No banks, no borders, just fast, low-cost access to your money anywhere.”
Fast forward to today, and crypto-powered travel has become one of the fastest-growing segments in the tourism industry — fueled by demand for borderless, digital-first experiences.
“We’re seeing a clear shift from crypto as an investment tool to real-world utility — and travel is leading the way. Binance Pay is powering this transition by making digital payments global, fast, seamless, and cost-effective for a new generation of travelers who value freedom and flexibility,” said Jonathan Lim, Global Head of Binance Pay.
“The borderless nature of crypto makes travel one of the most clear use cases for crypto, enabling Travala to provide seamless, real-world utility globally. In today’s landscape, where the global stablecoin transaction volume exceeds Visa and Mastercard’s combined volume, it’s clear that crypto is already a force to be reckoned with in the payments industry that will only continue to grow as it becomes more widely accepted,” said Juan Otero, CEO of Travala.
Key Insights:
Crypto travel is booming and Binance Pay is helping drive this growth as a leading crypto payment method.
- Over $80 million worth of travel bookings were paid with crypto on Travala in 2024 — up from $45 million in 2023 . This nearly 80% year-on-year increase shows that crypto is driving the platform’s growth and establishing it as the go-to choice for crypto-native travelers.
- Today, nearly 80% of all bookings on Travala are paid in crypto.
- Travala’s total gross revenue jumped from $59.6M in 2023 to $103.3M in 2024 — +73% growth, with crypto usage driving the surge.
- Binance Pay is Travala’s leading external payment method* — accounting for 8.5% of all transactions in 2024, ahead of credit/debit cards (8%), Apple Pay, WeChat Pay, and other options.
- Since 2021, Binance Pay has facilitated over 22,000 bookings on Travala, totaling more than $18.5M in crypto travel spend.
- In 2024 alone, Binance Pay accounted for $8M+ in bookings on Travala.
*This ranking includes only external payment methods, excluding direct crypto payments such as Travala Wallet and Travel Credits.
Crypto travelers are shaping a new travel demographic — defined by higher spending, spontaneous booking behavior, longer trips, and stronger loyalty.
- Crypto travelers spend 2.5x more per trip than fiat users: The average crypto booking value per transaction is $1,211, compared to $469 for fiat users.
- Crypto travelers are more spontaneous: On average, they book 11 days closer to departure than fiat users, signaling a more spontaneous travel mindset.
- Crypto travelers stay longer: When it comes to accommodation, they’re 3.5x more likely to book stays of 3 nights or more.
- Crypto travelers have a higher repeat purchase rate: Crypto travellers are 57% more likely than fiat users to book another hotel on Travala after their first booking.
Crypto travelers are reshaping the travel map favoring globally connected cities and crypto-friendly destinations.
- In 2024, the most-booked destinations for crypto users were Dubai, Bangkok, London, Tokyo, and Paris — globally connected cities with strong digital infrastructures.
- Crypto-powered travel is also booming in digital nomad hotspots like Lisbon, Barcelona, and Mexico City, where remote workers are embracing borderless lifestyles.
About Binance Pay
Binance Pay is a seamless, borderless, and secure cryptocurrency payment feature on the Binance app, allowing users and merchants to pay, send and receive crypto worldwide without incurring gas fees. With support for over 300 cryptocurrencies, it caters to more than 40 million active users and 32,000 merchants. Trusted by over 270 million users across 100+ countries, Binance stands as the world’s largest cryptocurrency exchange by trading volume and registered users.
About Travala
Founded in 2017, Travala is the leading crypto-native travel booking service with 2,200,000+ properties in 230 countries, 400,000+ activities, and 600+ airlines globally. Travala is a champion of cryptocurrency adoption, accepting over 100 leading cryptocurrencies alongside traditional payment methods. In addition to unbeatable prices via its Best Price Guarantee, Smart members on Travala can also enjoy additional perks and up to 10% back in Bitcoin or AVA rewards for bookings made on the platform. For more information about Travala, visit: www.travala.com.