- Binance earn allows users to buy crypto at a target price or earn attractive APRs — providing a flexible way to accumulate crypto in low-volatility markets.
July 29, 2025 – Binance, the global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and user base, today announced the launch of Discount Buy — a new Binance Earn structured product that allows savvy users to aim to lock in a future purchase of crypto at a target price below the current market, or earn fixed Annual Percentage Rate (APR) rewards if the purchase is not executed.
Discount Buy offers users a flexible way to accumulate crypto assets like BTC, ETH, BNB, or SOL in low-volatility markets, without the need to constantly monitor prices or time the market precisely.
“Discount Buy is well-suited for users who anticipate limited price fluctuations and want to accumulate crypto at a discount without needing to time the market or monitor prices closely,” said Jeff Li, VP of Product at Binance. “It offers flexibility across investment scenarios, giving users more choices and opportunities in how they want to participate in the crypto market.”
Users can subscribe to Discount Buy using stablecoins (e.g., USDC, USDT), selecting a fixed-term product with pre-set conditions — including a Target Buy Price (the price at which users want to buy crypto), a Knockout Price (a price ceiling that determines reward eligibility), a fixed APR, and a Settlement Date. The Settlement Price is defined as the average market price over a 30-minute window on the Settlement Date (07:30–08:00 UTC), and is used to determine which outcome applies.
On the Settlement Date, the outcome depends on how the market price compares to these levels:
- Scenario 1: 100% Principal Purchases — If the Settlement Price is less than or equal to the Target Buy Price, 100% of the user’s investment is used to buy crypto at the Target Buy Price.
- Scenario 2: 50% Principal Purchases — If the Settlement Price is greater than the Target Buy Price but less than the Knockout Price, 50% of the user’s investment is used to buy crypto at the Target Buy Price, and the remaining 50% is returned in stablecoins.
- Scenario 3: Receive Principal and APR — If the Settlement Price is greater than or equal to the Knockout Price, the user receives their full investment back along with APR rewards.
When a purchase is executed, no trading fees apply. Currently, Discount Buy supports BTC, ETH, BNB and SOL. Once subscribed, all terms — including the Purchase Price, Knockout Price, duration, and Annual Percentage Rate (APR) — are fixed and cannot be modified. Funds are locked until the Settlement Date and cannot be redeemed early.
To celebrate the launch, Binance Earn is offering an exclusive promotion, eligible users who subscribe to Discount Buy between July 29 and August 11, 2025 (UTC) will receive an additional 10% discount for successful crypto purchases using Discount Buy. Terms apply and can be viewed here.
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