AppLovin, the industry-leading growth platform for developers, has launched its first NFT marketplace in app stores. The launch will take place through its subsidiary, OpenVessel Technologies, LLC (Vessel). Vessel has obtained approval from both the Apple and Google Play app stores, proving that it complies with their respective policies. Non-fungible tokens (NFTs) are a powerful tool for increasing player investment and monetization in mobile games, and the platform’s framework makes it easier for developers to implement their projects.
How AppLovin could impact web3 development
AppLovin’s potential impact on web3 development is illustrated by Vessel, which facilitates users’ access to NFTs that are tailored specifically to their needs. Those building infrastructure for NFTs can facilitate their secure purchase, sale, and trading, allowing users to turn their tokens into fiat currency. Vessel offers promising potential as a new revenue stream for mobile games since it combines the customer demand for NFT creation and purchase with the high engagement levels associated with gaming. This opens up exciting new possibilities for app monetization and growth for developers.
“Vessel represents the next evolution in mobile game monetization, giving developers a new opportunity to monetize apps and drive meaningful engagement and growth,” said Rafael Vivas, AppLovin’s General Manager of New Initiatives.
AppLovin has multiple locations across the globe, in addition to its headquarters in Palo Alto, California. Developers may expand their enterprises with the help of this tool because it provides a full-stack solution for a variety of issues, such as user acquisition, monetization, and measurement. Through the company’s mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs, developers of all sizes have the ability to market, monetize, analyze, and publish their apps.
In addition, the company has a division called Lion Studios that helps publishers and designers of mobile games. AppLovin went public on Nasdaq on April 15, 2021, with the ticker symbol APP. In October 2021, the firm said it had begun the $1.1 billion acquisition of mobile monetization firm MoPub from Twitter. It finalized the deal on January 3, 2022.