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The Build-A-Bear stock price targets a new 6-year high

The Build-A-Bear stock price is showing no signs of giving up just yet. Furthermore, a close above $20.00 could set BBW on a path to it’s 2015 high point.

Build-A-Bear Workshop Inc (BBW: NYSE) closed marginally lower at $18.34, down -$0.07 (-0.38%).

At the low point of the 2020 collapse, BBW shares were changing hands at $1.01. Remarkably, fifteen months and +1,170% later, I am making a case for the Build-A-Bear stock price reaching $23.00. This may sound crazy, but this is 2021 and crazy is happening everywhere.

The struggling teddy bear retailer started the year well, and in January, joined the meme-stock rally, jumping 25% following a pick-up in mentions on wallstreetbets.

However, much of BBW’s gains have come in the last five weeks. Since the 10th of May, Build-A-Bear stock has put on 145%, climbing almost 11 bucks from $7.55 to $18.34.

BBW short interest

Firstly, there is some reasonable short interest in the stock. But at 6.08% of the available float should not be considered a prime short-squeeze target.

Furthermore, the Days To Cover stands at 1.7. Which again is relevant but not super supportive.

In addition, the option open interest does not point to increasing purchases of call options typical of a Reddit-fuelled gamma-squeeze.

That being said, the price action looks great. BBW is consolidating in a broad channel between $15.90 and $20.00. Notably, the price held the lower end of this channel last week and has since performed strongly, and is higher by 15%.

This leads me to conclude that BBW will now target the top end of the channel at $20.00. Should the price clear this hurdle, a logical destination would be the 2015 high of $23.00.

The bullish thesis will remain valid as long as BBW holds the horizontal channel. Therefore, a close below $15.90 would cancel my view.

Build-A-Bear Stock price

Build-a-bear stock price

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