OKX, a leading cryptocurrency trading platform, has released a stripped-down version of its app called OKX Lite. The app facilitates the buying, selling, exchanging, and investing of cryptocurrency. The Lite app’s design has HODLers and beginner traders in mind, providing easy access to the most important features.
How OKX Lite fits into the company’s broader marketing campaign
OKX Lite simplifies many transactions, including purchasing, selling, and exchanging digital assets, staking cryptocurrency to earn on assets, tracking market movements on the go, transferring assets on and off blockchain, and accessing the $10,000 Mystery Box referral program. The app provides users with a less intimidating way to enter the cryptocurrency trading market, reducing the risk of them feeling overwhelmed.
Additionally, the company is expanding its efforts to encourage responsible trading, increase access to cryptocurrency, and eliminate obstacles to financial liberty. OKX Lite users may interact with the app like seasoned crypto traders as their knowledge of cryptocurrency trading increases over time.
The company asserts that the new user interface (UI) is reminiscent of stock brokerage apps but with significant improvements that make using cryptocurrency much more convenient in everyday life. Additionally, it touts the seamless shift between Lite, Pro, and Wallet modes as a design priority by the company. Furthermore, those interested in NFTs and the metaverse and want to trade GameFi and DeFi tokens on the exchange can now do so using the platform’s newest feature: the OKX Wallet.
OKX and its cryptocurrency trading market have received exposure to a wider audience through strategic partnerships with major brands in the sports and entertainment industries, including Manchester City FC, McLaren Formula 1, and the Tribeca Film Festival. The first worldwide brand campaign for the company, titled “What is OKX?” has also just been released. With the beginning of the marketing drive, the exchange is formally introducing itself to the world.